Marketing ROI Calculator
Is your marketing actually profitable? Calculate your true cost per lead and marketing ROI.
Your Marketing Numbers
Enter your monthly marketing spend and lead metrics
Spend by Channel (Optional)
Leads & Conversion
Revenue & Profit
Enter your numbers and click calculate to see your marketing ROI
Why Most Marketing Fails
Common Marketing Mistakes
- • Not tracking which channels produce leads
- • Slow response to leads (5+ min = 80% drop)
- • No follow-up on missed calls
- • Ignoring free sources (reviews, referrals)
- • Not calculating true cost per acquisition
Industry CPL Benchmarks
- Google Reviews: $0 (organic)
- SEO/Website: $15-30/lead
- Google Ads: $40-80/lead
- HomeAdvisor: $25-50/lead
- Facebook Ads: $20-40/lead
"We were spending $3,500/month on HomeAdvisor. When we got our Google reviews up to 200+, we cancelled it completely. Now we get twice the leads for free."
— Jennifer M., Plumbing Company Owner
The Math: Free Leads from Reviews & SEO
Google reviews drive free leads:
- 50 reviews:~15 free leads/month
- 100 reviews:~25 free leads/month
- 200+ reviews:~40+ free leads/month
Value of 50 Google Reviews
- 15 leads × $50 (if you paid for them) = $750/month
- That's $9,000/year in "free" marketing
- Plus: Higher conversion, better customers
How to Get More Leads for Less Money
Automated Review Requests
Send SMS review requests after every job. Average 20% response rate.
Local SEO Optimization
Rank higher in Google Maps. #1 position gets 40% of all clicks.
AI Phone Answering
Never miss a lead. Answer every call 24/7, even after hours.
5-Minute Response
Respond to leads in under 5 minutes = 100x more likely to convert.
"We cut our marketing budget in half and doubled our leads. Reviews and SEO changed everything."
— Mike R., HVAC Company Owner
Ready to Get More Leads for Less?
Our Review Management and Local SEO tools help you build a free lead engine from happy customers.